Specific qualities that allow characters to fit on a grid. A famous use of analogous colours in the iconic Pentagram-designed, Descenders are the opposite of ascenders, they’re the tail of letters—the part of the letter that descends below the baseline. External links provided on rasmussen.edu are for reference only. Pantone is a registered trademark of Pantone LLC Increased saturation causes colors to appear purer or more vibrant, while decreased saturation causes colors to appear more washed out. EDITOR’S NOTE: This article was originally published in 2017. Famous examples of display type will often be seen across different mediums—Stencil, for instance, was used for the TV shows The A-Team, M. S*H and Recess but also in The Home Depot logo and on the 2001/02 Real Madrid kits. While this is not an exhaustive list of graphic design terms, it is a great place to start. All Rights Reserved. A raster image (see below) format with millions of colors available. A raster image (see above) format best for high-quality print graphics and scans. The practice uses a printing press to, in the case of embossing, lift the design into the material or, in the case of debossing, sunk the design into the material. The words ‘Lorem Ipsum’ themselves have been the industry standard since the 1500s—and were invented randomly by an unknown printer. Generally, only the lowercase letters g, j, q, p and y are descenders. Font weight ranges from 100 to 900 with “normal” font being 400 so 100 being extra light or equivalent and 900 being extra black or equivalent. advanced, animated, based, … System for grouping text based on the order of the content’s importance so the reader can easily navigate through the content. They make up the bulk of written text, with uppercase or capital letters used primarily only to start sentences or proper names. In an illustration, any line which encircles copy or dialogue. A ‘creep’ definitely isn’t what you think it is, isn’t a baseline something to do with basketball? The numbers make reproducing and referencing colours super easy. The undesirable effect of waves or bands of the same color on a digital graphic. A palette is the colour scheme that is chosen for a specific design or brand—making up part of a brand’s style guide. And, what on earth is kerning? A category of typeface composed of thick, sturdy lines, often used for headlines. Noto is a font family that aims to remove tofu from the web entirely—it’s short for ‘No tofu’. It can help convey many of the design elements graphic artists work in every day. This piece of ad content was created by Rasmussen College to support its educational programs. Definitely not what you are thinking—creep, alternatively known as shingling, is the inside margin of a book, magazine or other publication. Kern is the space between two specific letters or characters, and the process of adjusting the space between letters or characters. The Pantone Matching System is a standardised colour scheme used for printing, in addition to graphic design, it is used in a number of other industries including product and fashion design and manufacturing. It’s simple to add a cooler look to a design by highlighting the blue tones. They’re usually very obvious and quickly associate a business with its visual identity. A raster image (see below) format best used for print files and web-based documents. The bottom point where two strokes are joined together. Think of these as the neighbours of the colour world—analogous colours are colours that sit next to each other on the colour wheel. A method, also called hot stamping, of melting foil or pre-dried ink to a design to create a metallic finish. It can also be called negative space—which is slightly less misleading. Each colour has it’s own individual number and name—this year’s Pantone Colour of the Year is Living Coral, which has the Pantone number 16-1546. The stroke connecting the bowl and the loop of the lowercase g. A logo of a company that does not contain the brand name itself—usually a shape or character used to visually represent the company. White space, despite its seemingly misleading name, does not need to be white. Saturation is a term used in chemistry and photography, but design-wise it’s about colour. Kerning can increase the legibility of a word or a entire block of text. Formal script fonts, the more traditional of the two, are based on seventeenth and eighteenth century letterforms. A measure of a color’s transparency. Both ascenders and descenders increase the recognisability of words to the extent that British road signs stopped using all capital letters and instead opted for their, Display type is fonts that are designed to make an impact and catch the eye—they’re used for things that need to stand out: headlines, posters, billboards, logo. For some of us, it's a dream career, one that we were destined for. Common serif fonts include Times New Roman, Georgia and Garamond. A vertical stroke in a letterform. The intensity of color in an image. They’re very, very useful! We're very excited to announce the launch of Shillington's brand new podcast—Pathfinder! Though they are similar, be careful not to confuse tracking with kerning. Stock photos are licensed images that designers are able to use so they don’t have to organise an entire photoshoot to get the images they need for a project. Rasmussen College may not prepare students for all positions featured within this content. Find out in our article, “Cutting-Edge Graphic Design Skills Employers Are Seeking.”. Greyscale is a colour palette that only uses black, white and different shades of grey. Adobe Illustrator and Photoshop are registered trademarks of Adobe Inc. There are two types of gradients, axial/linear or radial, and both show the range of different shades and hues. If you are asked to describe the design project you want us to develop for you, and you are having a difficult time coming up with a descriptive word, use the handy lists below. By selecting "Submit", I authorize Rasmussen College to contact me by email, phone or text message at the number provided. Repetition simply means using the same element in a design more than once. Slab serifs became popular in the nineteenth century as printed advertising became widespread. Graphic design does not have a fixed meaning. Pilcrows also appear on some software as a toolbar icon—it’s used on Adobe Photoshop as the icon for the paragraph tab, which allows the user to make changes to their paragraph structure. Unlike raster or bitmap images, it does not rely on a grid of pixels to form the graphic, which alleviates pixelation issues as the image is resized. On the other hand, leading that is too loose can feel disjointed. Gradient A function in graphic software that permits the user to fill an object or image with a smooth transition of colors. Please select another program of interest. Never underestimate the importance of a printer’s proof—these are mock-ups or a print sample of design that you can have in front of you, read, check and double check to ensure everything is correct and sign it off before sending it to the printer for the final print run. Getting thrown into the world of graphic design can sometimes feel like learning a new language. Imagine a 3×3 grid (or even add one in Photoshop or InDesign) over your picture and align the picture’s subject with the guidelines or intersection points (where the lines meet) or allow the picture’s different elements to flow through the grid. If you look back at that first sentence, you’ll see loads of them—and that one too. The higher the resolution, the crisper the image will be. Instances when text is aligned to the left and right margin within a text frame, with no rag on either side. The two measurements used to measure the resolution (see below). Also known as trim marks, crop marks are specific marks (they kind of look like two lines crossing with a target) that indicate to a printer where the paper should be trimmed. Don’t fret, we’ve put together this list of 120 design terms—from alignment to x-height—to help you make sense of the jargon and be talking the (designer) talk in no time. Masthead can also refer to graphic image or text title at the top of a webpage. In everyday terms, symmetry refers to a sense of harmonious balance and proportion. When text is aligned to the centre of a text frame, with the rag on the left and right sides of the text frame. Careful though, the letter t is not an ascender. Casual script fonts became popular in the 1970s and often appear to be created by a wet brush—showing a more active hand. The process of adjusting the spacing between specific characters in a font, which helps you to create proportional and balanced typography. A design where the elements radiate from a central focal point, spreading outward. So, you want to become a graphic designer? Alongside Helvetica Neue, some of the most well known examples of sans serif fonts are Futura and Brandon Grotesque. The white space enclosed by a letterform, whether wholly enclosed, as in ‘d’ or ‘o’, or partially, as in ‘c’ or a double-story ‘a’.
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