A site dedicated to book lovers providing a forum to discover and share commentary about the books and authors they enjoy. Content includes books from bestselling, midlist and debut authors. KEEP THE SWITCH GOING. Change is a process that takes place over time. In the book, the Heath Brothers provide loads of tips, with vivid and lively examples to illustrate how to implement each of the strategies above. Did they tell you how “smart” you were or did they focus on how hard you worked? One of the best books that teaches people how to change things when change is hard is called Switch, written by Chip & Dan Heath. The book presents many interesting stories of how change was successfully implemented, based on a behavioral psychology mental model of the Rider and the Elephant that was originally presented by psychologist Jonathan Haidt . Content includes books from bestselling, midlist and debut authors. The first surprise is that to change a person's behavior, you've got to change that person's situation. Below are links to the archived Book Club 106 discussion questions and weekly video chats for each section of Switch: How to Change Things When Change is Hard.Please feel free to use any and all of the resources from these discussions for your own discussion of the text. For individuals' behavior to change, you must influence not only their environment and their hearts and minds. In what ways do you see this in … DISCUSSION QUESTIONS (taken/adpated from Mindset by Carol Dweck and other sources) 1. Discussion Questions As Starr and Khalil listen to Tupac, Khalil explains what Tupac said "Thug Life" meant. Plug in to the powerful details in the book now, or check out our full book summary! Below are questions to help guide discussions as you read the book throughout the month. Author interviews, book reviews and lively book commentary are found here. 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