The text is divided... It would be an easy addition. However, it offers breadth over depth, which is fine for an introductory business communication course. This might be to allow individual instructors a good deal of flexibility, but it also might leave some a bit at sea. Easy to read, easy to digest, easy to follow. Covers all critical areas of business communication including electronic messages, team communication, presentation skills, and even "language." Students commented on the accessibility of the tone, and I have found no errors. From A to Z, the main communication topics and concepts are covered in this text. Some of the information here is basic, almost elementary, when measured against other more specialized texts. Excellent choice for an upper level business writing course. The text was written in a very straight-forward fashion and should be easily understood by most college students. The look-up feature took me to several books, wesbites and a Wikipedia page. FlatWorld. It looks very good to me. The writing is clear and it does not use difficult language so this text would be appropriate for ESL or International business students as well. Once a textbook is provided to students, a certain expectation of correctness and clarity is expected, and cleanly I found the breakdown of the topics into chapters and the chapters into sections, both of which are in sizes manageable for students, to be a strength of the text. Each section can be understood independently, I didn't find myself having to reference previous chapters to make sense to the current one. Could add the importance of how to successfully develop a communication plan using CRM. Reviewed by Carrie Gay, Adjunct Professor, J. Sargeant Reynolds Community College, Richmond, VA on 2/8/17, This book is very comprehensive. I had issues using the search option within Kindle with this text. The text does not indicate any interface issues. This text has a strong focus toward the end of the book on culture and communication. I compared this book to a couple of others I have seen in recent years and the flow was "off." I did not notice any particularly offensive texts or ideas. Another formatting item that this reviewer found annoying was the omission of extra line space between paragraphs. I didn't encounter anything in the text offensive, though I don't recall an emphasis on multiculturalism or a variety of races dipicted in the visuals. Several of the examples and allusions are recent and relevant, but the development of the content is not what I would hope for developing a state of the art introduction to the field. The book is organized in a clear fashion. The organization of the book lends itself well to the study of business communication. I think my students will find this more accessible. The text is consistent with other texts and current literature. He used a variety of quotes from people with origins in all parts of the world and historical periods. This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business genre forms. The organization raised some questions. Each chapter is well organized with distinct subsections which would give the instructor flexibility in how they wanted to assign the text. In my classes, I had my students create a website and blog, which to me, are important parts of business writing. No errors detected. The structure can be thought of as comprising 3 parts: Background, Writing, Context. One thing that would be helpful would be including page numbers with the internal hyperlinks – the PDF did not allow me to just click on the blue links that would take the reader to other parts of the textbook (i.e., “Note 2.1 “Introductory Exercises”). An index or glossary would have been beneficial to the reader. In considering this text for a Business Writing course, there are clearly chapters and sections that can be parted out for that purpose alone. The content in this text is specific and clear, and it it up-to-date. The interface is very basic but effective. Despite these gaps, which are common to most current texts though, it generally covers the standard and essential areas of the subject well. A student can expect not only a clear, steady framework of Objectives, Takeaways and Exercises, but, most valuably, thorough chapter Reference sections. I did not find the book culturally insensitive in any way. Since the bulk of business communication is online now, I would like to see at least full chapter dedicated to texting, email and internet communication. Coverage of organizational communications theory and strategies is woven into much of the text but not in an explicit way - the focus is more on developing the individual's own strategy. I always had to start at the top of the table for f contents and scroll all the way to the most recent chapter. The overarching principles of business writing (clarity, knowing audience, understanding context, bottom line on top, concision) are not likely to change any time soon. Section 6.3 Making an Argument repeats itself (not just in ideas, but in complete pages) in Chapter 14. I use for 400+ students in an introductory course, and it is a great option. I integrated this book as a supplement in a Psychology of Leadership course. I was definitely impressed with the comprehensiveness Business Communication for Success. Easy to read, understand, and apply. This textbook was comprehensive in the sense that it covers broad concepts in communication and then narrows down specifically to business writing and oral communication. There were chapters focused on descriptions and definitions and lists, but then some which were very applied and focused on specific communications. read more. 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